Business models are very useful to develop your business wherever you are established.  The first purpose of your business should be identified.  The aims, goals, objectives of your business. Who are the people who are going to benefit from your business and what are the major areas of needs you are covering through your sponsor of business.

For example, if you are doing a business of perfumes or colognes, you are giving a good service to the people or giving a special discount womens perfume , by giving them an opportunity to give a pleasant feeling in their dressing or in attending parties. Therefore, your  business model is to allow people to look luxurious and pleasant.

Perfumes and colognes are very important for people.  Many prefer to purchase and keep an extra piece of cologne or perfume as a gift to give to someone.  Therefore, perfumes can be given as gifts and can also be sponsored as business products to be used by executives, CEOs and celebrities.

Apart from business people,  celebrities use perfumes and colognes extensively in fashion modeling, movies and in personal life. Therefore, in order to market your business, you can take the assistance of celebrities to advertise your perfumes and colognes.

This is only an example as to how your business model should be promoted.  You really need to identify who can best promote your product, who are your major market of consumers or your target of audience and what benefits are they going to derive out of your product. A clear assessment would give you a detailed business model as to which business model can help you giving you a better business in bringing a huge volume of sales.  The more detailed work done by you, would fetch you clearer results for you and would also give you  a best business model.