Some of the common mistakes made in marketing are, unattractive schemes for consumers. Marketing techniques have to be simple but effective. Such as, if a consumer is buying coconut oil, if you are issuing a free shampoo sachet that really works and that is very effective. Because the mindset of consumer is that, after applying coconut oil, using a free shampoo sachet is instant. Anything given as gift is well appreciated by the consumer and a gift given does not look at cost.

The mindset of  a consumer is, anything that saves money and more benefiting in cost reduction is well appreciated. Some of the Nokia mobile models have really made wonderful efforts in understanding the mind set of consumers. For example, consumers like to listen to Radio and different channels in radio give a variety of music which can be enjoyed by the consumers. Therefore keeping the psychology of consumer, Nokia introduced mobile model set 5030 which is completely radio entertainer.

Customers those who are interested in listening to more radio would definitely purchase Nokia 5030. Understanding the psychology and mindset of consumer is very important because, consumer is always very firm about what is required to be purchased and may never be willing to compromise.   Many business fail on this aspect, that although products are very good, they fail to meet the need of consumer.  So, if businesses have to flourish, it is important to identify the opportunity of  a consumer and want of consumer and just meet that particular need and you will be successful.

Finding an area of what the consumer needs is also a very difficult task. Because, at times when Desktop 386 and 486 were introduced, people just ran after purchasing desktop computers. Now after a decade, with the launch of laptops, palm tops and Intel due core processor, the first desktop computers 386 and 486 continue to be in use and are never outdated.